BBC London 2012 Advert Unveiled

Submitted by Foreign Students on Mon 02/07/12

The BBC used half-time of the Euro 2012 final last night as the perfect time to reveal the title sequence for their coverage of the London 2012 Olympics. The animated trailer works on the idea of the whole of the UK becoming a giant stadium for the Games. It features music created by the band Elbow specially for the campaign, which will be available for with all profits going to Children in Need and Sport Relief.

The Olympics are starting on 27 July and in the UK will be shown exclusively on the BBC. So without further ado, watch the video below.