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Brazil Protests and the Global Business of Football

Brazil is using the upcoming sporting events to present the idea that it belongs to the world's richest countries; however the protests against the social problems do the exact opposite.

Brazil is one of the fastest growing economies in the world and is getting ready for the organization of the FIFA World Cup in 2014 and the Olympics two years later. However, over the last week, the streets of the major cities have been stormed by protesters, using the football Confederations Cup as a way to get global attention.

They are objecting to social injustices and increasing costs, especially those of public transport- since 1994, the bus ticket price in Sao Paulo has increased by 540%. The discontent of the majority testifies to the fact that the wealth is concentrated in the hands of a few and the rest fail to pay for a middle class status.

The Business of Football

In contrast, on the football field Brazil is doing well at the Confederation Cup- a kind of rehearsal competition one year prior to the World Cup. They have always been good at the ‘low cost' game brought by the British workers at the end of the 19th century.

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