Coming to London for the first time, chances are you'll have bumped into one of the numerous volunteers found on the major streets in Greater London. They are generally trying to raise money, probably to support a non-profit organisation such as Greenpeace.
Greenpeace is an independent institution aimed at promoting a better understanding of current threats to nature and a more responsible maintenance of the world. Founded in 1971 by a small group of activists, it has now spread around more than forty countries around the globe.
In this century where profit leads most people's actions, it is crucial to raise awareness about environmental issues such as global warming, the importance of recycling and the need for a greener economy.
Greenpeace's campaigns have always had a huge impact on social and political changes by fostering a more responsible way of thinking. The actions have many forms- from investigating and exposing environmental abuse, to lobbying governments and decision makers, to championing environmental responsibility.