This week we're going to focus on photographing women! What, you might ask, is the difference between taking a good photo of a man and a woman? The answer is nothing really, except if you want to make the picture softer for a woman and stronger for a man, to make him appear more masculine. This is the secret of advertising photography, particularly when it comes to cosmetics. Clients spend hundred of thousands of pounds getting the image just right, because it has been proven time and time again that a good ‘sexy' image sells anything, from clothing to insurance.
